{"id":259,"date":"2008-11-26T03:21:42","date_gmt":"2008-11-26T00:21:42","guid":{"rendered":"http:\/\/privacy.cyber-rights.org.tr\/?p=259"},"modified":"2008-11-26T03:21:44","modified_gmt":"2008-11-26T00:21:44","slug":"webrazzi-%c2%bb-youtube-turkiye%e2%80%99de-tasarim-degisikligi-ve-yeni-reklam-modeli","status":"publish","type":"post","link":"https:\/\/privacy.cyber-rights.org.tr\/?p=259","title":{"rendered":"Webrazzi \u00bb YouTube T\u00fcrkiye\u2019de tasar\u0131m de\u011fi\u015fikli\u011fi ve yeni reklam modeli(!)"},"content":{"rendered":"<p><a href=\"http:\/\/www.webrazzi.com\/2008\/11\/24\/youtube-turkiyede-tasarim-degisikligi-ve-yeni-reklam-modeli\/\">Webrazzi \u00bb YouTube T\u00fcrkiye\u2019de tasar\u0131m de\u011fi\u015fikli\u011fi ve yeni reklam modeli(!)<\/a><\/p>\n<p>24 Kas\u0131m 2008, Yazar: Arda Kutsal<\/p>\n<p>Yay\u0131na giri\u015finin y\u0131ld\u00f6n\u00fcm\u00fcn\u00fc kutlamam\u0131za k\u0131sa bir s\u00fcre kalan \u2018YouTube T\u00fcrkiye\u2018\u2018nin tasar\u0131m\u0131 yenilendi.<\/p>\n<p>Beyaz fon \u00fczerine k\u0131rm\u0131z\u0131 olan \u2018YouTube T\u00fcrkiye\u2019 ana sayfas\u0131 yap\u0131lan tasar\u0131m de\u011fi\u015fikli\u011fi ile daha kurumsal bir havaya b\u00fcr\u00fcnd\u00fc. Mavi tonlar\u0131n\u0131n hakim oldu\u011fu yeni \u2018YouTube T\u00fcrkiye\u2019 sayfalar\u0131nda bir de\u011fi\u015fiklik daha g\u00f6ze \u00e7arp\u0131yor, o da servise dahil edilen reklam modeli.<\/p>\n<p>\u2018YouTube T\u00fcrkiye\u2019 sayfalar\u0131n\u0131n y\u00f6neticisi olan Telekom\u00fcnikasyon \u0130leti\u015fim Ba\u015fkanl\u0131\u011f\u0131 taraf\u0131ndan ger\u00e7ekle\u015ftirilen de\u011fi\u015fiklik ile \u2018YouTube T\u00fcrkiye\u2019 sayfalar\u0131nda kuruma ait web sitelerine linkler eklenmi\u015f. \u015eu an i\u00e7in herhangi bir bilgimiz olmasa da ilerleyen d\u00f6nemlerde link de\u011fi\u015fimine d\u00f6n\u00fck reklam modeli farkl\u0131 kurumlar\u0131 da kapsar \u015fekilde geni\u015fletilirse \u00f6nemli geri d\u00f6n\u00fc\u015f sa\u011flanabilir.<\/p>\n<p>Google PageRank de\u011feri \u20189\u2019 olan YouTube.com ana sayfas\u0131ndan link alan tib.gov.tr, guvenliweb.org.tr, ihbarweb.org.tr sitelerinin \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde trafik ve bilinirlik ad\u0131na de\u011ferli bir katk\u0131 elde edece\u011fi \u015f\u00fcphesiz.<\/p>\n<p>Ald\u0131\u011f\u0131m\u0131z bir ba\u015fka duyum(!) da \u015f\u00f6yle ki; YouTube ile aralar\u0131ndaki s\u0131cak(!) ili\u015fkilerden dolay\u0131 d\u00fcnyan\u0131n en pop\u00fcler video sitesi kurumun yapt\u0131\u011f\u0131 reklam i\u00e7in kendisinden herhangi bir maddi beklenti i\u00e7inde de de\u011filmi\u015f.<\/p>\n<p>T\u0130B\u2019in \u00f6nemli global Web 2.0 \u015firketleriyle olan stratejik ortakl\u0131\u011f\u0131n\u0131n(!) geli\u015fece\u011fini tahmin ediyoruz. Hali haz\u0131rda \u2018YouTube T\u00fcrkiye\u2019\u2018nin d\u0131\u015f\u0131nda \u2018Tagged T\u00fcrkiye\u2019 ile de link de\u011fi\u015fimine ba\u015flad\u0131\u011f\u0131n\u0131 \u00f6\u011frendi\u011fimiz kurumun \u2018Virb T\u00fcrkiye\u2019 ve \u2018Justin.tv T\u00fcrkiye\u2019 ile ise hen\u00fcz bir \u00e7al\u0131\u015fmas\u0131(!) bulunmuyor. T\u0130K e\u011fer bu siteleri de reklam a\u011f\u0131na dahil ederse inan\u0131yoruz ki T\u00fcrkiye\u2019nin en b\u00fcy\u00fck(!) reklam a\u011f\u0131n\u0131n y\u00f6netimine sahip olarak pazardaki rekabet ortam\u0131nda son derece g\u00fc\u00e7lenecektir.<\/p>\n<p>Hen\u00fcz T\u00fcrkiye operasyonunda T\u0130K ile \u00e7al\u0131\u015fmayan Google T\u00fcrkiye, Yahoo! T\u00fcrkiye, MSN T\u00fcrkiye gibi \u015firketlerin de yak\u0131n zamanda T\u0130K b\u00fcnyesine dahil olmas\u0131n\u0131 bekliyoruz(!).<\/p>\n<p>Ayr\u0131ca YouTube.com adresi \u00fczerinden yap\u0131lan link yay\u0131n\u0131n\u0131n yasal olarak ne t\u00fcr bir zemine oturaca\u011f\u0131n\u0131 merakla bekliyoruz\u2026<\/p>\n<p>Buraya kadar i\u015fi olduk\u00e7a hicvetti\u011fim ortadad\u0131r. Ancak son c\u00fcmlemde son derece ciddi olarak bir cevap ar\u0131yorum. D\u00fcnyan\u0131n en \u00f6nemli markalar\u0131ndan biri olan YouTube\u2018un resmi alan ad\u0131 \u00fczerinden T\u0130K\u2019in web sitelerine link verilmesi hukuksal olarak uygun mudur? Etik olarak uygun olmad\u0131\u011f\u0131n\u0131 bunun yan\u0131nda T\u00fcrkiye\u2019nin \u2018G\u00fcvenli Web\u2019 markas\u0131n\u0131, yani \u00c7in\u2019in \u2018Great Firewall\u2019\u2018u yani \u2018Alt\u0131n Kalkan Projesi\u2019 (Golden Shield Project) gibi bir markay\u0131, g\u00fc\u00e7lendiren bir \u00e7al\u0131\u015fma oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webrazzi \u00bb YouTube T\u00fcrkiye\u2019de tasar\u0131m de\u011fi\u015fikli\u011fi ve yeni reklam modeli(!) 24 Kas\u0131m 2008, Yazar: Arda Kutsal Yay\u0131na giri\u015finin y\u0131ld\u00f6n\u00fcm\u00fcn\u00fc kutlamam\u0131za k\u0131sa bir s\u00fcre kalan \u2018YouTube T\u00fcrkiye\u2018\u2018nin tasar\u0131m\u0131 yenilendi. Beyaz fon \u00fczerine k\u0131rm\u0131z\u0131 olan \u2018YouTube T\u00fcrkiye\u2019 ana sayfas\u0131 yap\u0131lan tasar\u0131m de\u011fi\u015fikli\u011fi ile daha kurumsal bir havaya b\u00fcr\u00fcnd\u00fc. Mavi tonlar\u0131n\u0131n hakim oldu\u011fu yeni \u2018YouTube T\u00fcrkiye\u2019 sayfalar\u0131nda bir de\u011fi\u015fiklik daha g\u00f6ze \u00e7arp\u0131yor, o&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[22,21,17,4],"tags":[],"class_list":["post-259","post","type-post","status-publish","format-standard","hentry","category-5651-nolu-kanun","category-erisim-engelleme","category-tib","category-youtube"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7wjA8-4b","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/privacy.cyber-rights.org.tr\/index.php?rest_route=\/wp\/v2\/posts\/259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/privacy.cyber-rights.org.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/privacy.cyber-rights.org.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/privacy.cyber-rights.org.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/privacy.cyber-rights.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=259"}],"version-history":[{"count":0,"href":"https:\/\/privacy.cyber-rights.org.tr\/index.php?rest_route=\/wp\/v2\/posts\/259\/revisions"}],"wp:attachment":[{"href":"https:\/\/privacy.cyber-rights.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/privacy.cyber-rights.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/privacy.cyber-rights.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}